Channel 4

Channel 4 Research


Operating Model


Channel 4s operating model has required them to strike a balance between public service and commercial content! Their strategy is to fulfil their public service remit in a responsible manner! Channel 4 was owned by the Independent Broadcasting Authority (IBA), but is now publicly owned, as the public pay for it to be up and running through taxes to keep the ads up and running! They get paid by ads to advertise their content, which helps them with their business with ad revenue! The ad revenue came from ITV as they paid Channel 4 to advertise in their region, with them having a good relationship with one another. They also get money from the relationship with overseas sales and video sales, and the total revenue that they got was £925 million with 91% derive from sale of advertising. The product placements have agreements between programme makers and/or broadcasters, also external companies or agencies to include commercial material or services within the programme time, in return for payment or something else of value are termed Product Placement.


Product Types


The types of TV show genres that Channel 4 release are Comedies, Dramas, World Dramas, Entertainment, Factual, Lifestyle and Sport! Show that would fit into Comedies would be shows such as Peep Show, The Inbetweeners and Shameless. Shows that would go under Dramas would be Supernatural, Ellen and The Circuit! Many more shows fit into different categories such as Entertainment and Factual! Most of the shows that shown on Channel 4 contain British actors, such as Iwan Rheon and Robert Sheehan who play roles in Misfits, along with Skins with actors such as Kaya Scodelario and Nicholas Hoult! Skins was shot in Bristol, whilst Misfits was filmed in the south west of London in an area called Thamesmead. The creative director for misfits is called Mollie Sian Smith, which leads advertising and marketing companies, working with designers, artists, copyrighters, sales teams and marketers! The series as a whole, was produced by many people such as, Murray Furguson, Petra Fried, Howard Overman, Adam Browne, Matt Stevens, Chloe Sophia Moss, Katie Crowe, Nick Pitt and Matt Jarvis. They all helped produce the show in some form, ranging from 13 episodes to 32!


Modes of Delivery


Channel 4 do not use analogue no more because of the fact that they stopped it all together in 2012 when the whole of the UK region was introduced to Digital, making Analogue obsolete. The modes of delivery that channel 4 uses are the television, such as free view and other pay per view services such as Sky or Virgin. They also do an online service called 4oD, which lets you watch all the programmes that have been shown on the television, within 7 days. It contains programmes from other channels as well such as E4, Film 4, More 4 and more! Channel 4 has other modes of delivery such as Channel 4+1, which replays shows that has been displayed on Channel 4, an hour later! It is helpful for people who do not have catch up TV, and wanted to watch something that has been on whilst they were away from the TV! There is also another Channel 4 channel called 4HD, which displays Channel 4, but in High definition!



Programme Content


Goggle box is a show that it involves a group of people which react to what is usually on the TV, such as the news, the football and other shows which has interesting topics. The TV show is filmed in the viewer’s homes, and is recorded by using a HD remote-control camera. They show a wide shot of the family to get the whole reaction of what they thought of the programme they are watching; this then gives us the idea of what type of humour they are into and what they enjoy when watching the television, and how they react to certain things! They also use a close up shot of some ones reaction to capture the moment! There are not any props in Goggle box because of the fact that it is a reality TV show in a sense because it is displaying the reactions of the viewers watching different types of TV, so there would not really need to be props to make the show work!  Music is only added as an intro and breaks, to the show, and due to the music being iconic, it is easy to distinguish Goggle box to any other show! There is no other music displayed on the show. The show is purely to see the reactions people give whilst watching television shows, so there are not any signs or symbols that use semiotics! The cameras they use are just HD remote-controlled cameras set up in one position so there isn’t much camera techniques being done to show different angles and views on things! The camera does sometimes zoom in on a face to emphasize on the reaction that they are showing, making the show even more entertaining! They edit the shots at points when you see them all sitting on the sofa, to then see the show that they are watching. They use cut editing to create the transition.


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